![]() I designed the website to complement the other William Hill sites including Sports, Vegas, Poker and Bingo. ![]() I also designed a suite of banners for online marketing as part of the advertising campaign. The aim of the project was to encourage new users to join whilst maintaining a high retention rate of existing customers. As lead designer for the Live Casino rebrand I took inspiration from real world casinos. Working for William Hill was extremely fast paced and required tight deadlines to be hit on a daily basis. To animate this logo I combined bright colours, bouncy animation elements and additional particle animations for fine detail. All design work had to bright, friendly and inviting to appeal to the target market. Designing content for William Hill Bingo had strict guidelines.
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